A part of internet marketing that cannot be ignored is email marketing. Without email marketing, many internet sellers will not be able to reach their potential customers.
It increases the chances that a company will make sales when they have gathered enough email subscribers and are able to devise a reasonable game plan for selling their products to these email subscribers.
In email marketing, companies send promotional emails to customers who have previously subscribed to their products or services via email.
Advertisements, sales solicitations, and requests for donations are usually the subjects of these emails.
As a result, many internet sellers today are interested in knowing how to market their products through email, leading to the production of email marketing courses for the willing.
In the event that you are also a newbie to email marketing and you wish to learn how to market your products via email, then here is a list of 20 Free Email Marketing Courses on different certified websites and platforms that you can take in 2022.
What Is Email Marketing?
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness.
The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
20 Free Email Marketing Courses In 2022
1. Managing Email Marketing Lists and Campaigns [LinkedIn Learning]
Managing Email Marketing Lists is an excellent online course for learning Email Marketing. Learn how to build and manage your email marketing lists and run more effective campaigns in this course from digital marketing expert Megan Adams.
This course will walk you through the basics of selecting an email marketing platform from choices like MailChimp, adding contacts to your list, and segmenting and maintaining that list so the right emails are sent to exactly the right audience.
These strategies will help you find and convert new customers directly from their inbox—while keeping your messaging on track.
It is designed by Megan Adams, who is a social media strategist and a viral marketer.
With over seven years of creating successful and creative online marketing campaigns, Megan knows what it takes to get a business’s brand out in front and resonate with its core audience.
2. Learning MailChimp [LinkedIn Learning]
Mailchimp Essential Training offered by LinkedIn Learning is an excellent online course for learning Email Marketing. In this course, you will be taking an in-depth look at all the features Mailchimp has to offer, in addition to its already popular and powerful email marketing tools.
From creating landing pages for your site, connecting your online store, building social media posts and online ads, you will learn everything you need to know about Mailchimp. It will also show how to use Mailchimp to better know your customers through surveys and engagement.
It is designed by Virginia O’Connor, who Content Strategist/Writer at the University of California Education Abroad Program (UCEAP). She works as a marketing consultant specializing in content management and copywriting. Experienced at viewing disorganized masses of information, Virginia helps businesses easily connect with their audiences.
3. The Complete MailChimp Email Marketing Course [Udemy]
Complete MailChimp Email Marketing Course is one of the top-rated Email Marketing courses out there. This Udemy Bestseller will be teaching you Email Marketing from beginner level to advanced on Mailchimp.
You will be able to build squeeze pages and sign up/opt-in forms to grow your email lists and increase your potential customers.
You will be able to create hyper segmented email capture lists for more effective, targeted email marketing in the future. You will also be capable to build and design professional email campaigns that drive higher conversions by completing this great course.
It is created by Coursenvy, which is a Los Angeles-based ad agency offering an ever-growing range of high-quality online courses. They have taught 400,000+ students everything from Facebook Ads, to Social Media Marketing, to SEO, to Email Marketing, to eCommerce, to Amazon FBA, to Investing, to Launching your own Marketing Ad Agency.
4. Email Marketing: Start growing your own Email list today [Udemy]
Email Marketing course offered by Udemy is one of the best-rated Email Marketing courses available on their platform. In this course, you will start building and marketing your own email list subscribers with tools like MailPoet (free), MailChimp, or AWeber.
It will teach you how to turn website traffic into desirable email subscribers that you can market your products and services. Regardless of your level of experience, this course is designed to provide you with everything you need to get started. By the end of this course, you’ll have a funnel that gets people on your email list. From there, you’ll be able to market your products and services to them.
It is taught by Phil Ebiner, who is a top-rated Udemy instructor with over 2 million students. Since 2012, He has been creating online courses that over two million students from around the world have taken. His course topics include everything from photography and video to design and business courses.
5. Email Marketing Mastery: Make More Sales By Sending Emails [Udemy]
Email Marketing Mastery course offered by Udemy is an excellent resource for learning Email Marketing. If you want to learn the key principles to email success and how to get started, this course is for you. It will be teaching you several fundamental concepts related to Email Marketing.
You will learn the difference between Brand Building and Direct-Response Marketing — and why you need Direct Response. You learn how to set up your email marketing service and build your first list. Also, you learn the V+F+I+SR Relationship Formula in order to build powerful relationships through email.
It is created by Brandon Hakim, who is the Founder of InsiderSchool.com. He is one of the top-rated Udemy instructors with a 4.4-star Instructor Rating and has taught over 300,000 Students. His goal on Udemy is to share with you how you can also become a Learning Machine, become way more productive, and make a lasting impact on the world.
6. Free Email Marketing Course: Get Certified in [Hubspot]
Free Email Marketing Course offered by Hubspot Academy is an excellent resource for learning Email Marketing from scratch. In this course, you will be learning how to build an email marketing strategy that is human and helpful and builds trust with your contacts.
You will learn the fundamentals of Email Marketing completely from the ground up, and work your way up to the more complex topics related to Email Marketing. The best thing about this course is that it is completely free of cost, and gives you unlimited access to their complete library of education and free software tools.
It is taught by Courtney Sembler. She currently works as the Senior Team Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors.
7. Email Marketing Basics [Google Digital Garage]
Email Marketing Basics course offered by Google Digital Garage is a great course for learning the concepts of Email Marketing. Sending newsletters and special offers to customers via email can play a key part in your overall marketing plan, building and strengthening relationships with your customers.
That is why this course will be teaching you how to effectively write perfect emails and create successful marketing strategies that help your businesses grow. By the end of this course, you will be able to successfully implement effective email lists and subscriptions.
8. Email Marketing Course (Reliablesoft Academy)
We added the Reliablesoft email marketing course on the list because it is a course for beginners in email marketing.
The course starts from the beginning and explains what email marketing is, why it’s an important digital marketing channel, and shows you how to get started with the most critical email marketing tasks.
You should enroll in this course if you know nothing about email marketing and want to learn what is it and it works.
You should also consider this course if you want actionable tips and advice on how to perform the most critical email marketing tasks like building an email list, increasing your email open rate, and email automation.
This course comes as part of the Digital Marketing Course Bundle which includes nine more courses that cover all areas of Digital Marketing. This will give you the opportunity to learn how email marketing can work in conjunction with other channels as a part of a unified digital marketing strategy.
9. Email Marketing Free Course (YourPrimer)
YourPrimer is a Google-owned platform with a very large library of online courses. You can only access these free courses through the Google Primer App on your Apple or Android device.
I went ahead and downloaded the app to get a feel of the user experience, and it is a very user-friendly app and a great way to keep your professional growth right in your pocket.
Why Enroll In This Course?
Other than downloading the app and logging in with your Google account, there is actually no enrollment process. Once you are in the app you will have access to the entire library of online courses.
Although this course does not offer certification, it’s an excellent way to gain valuable knowledge on growing your business in many different areas. If you are an entrepreneur building your business from the ground up or an online service provider, going through the steps to have this app on your phone is well worth the effort.
These courses do not have video content but were very quick and actionable. And after I went through this email marketing course, it suggested 5 other more advanced email marketing courses to move onto if necessary.
10. Email Marketing Masterclass for Beginners (Wishpond)
Wishpond is a simple website that is easy to navigate and doesn’t have an overwhelming amount of information. They simply exist so that professionals can have access to free online marketing education.
This email marketing masterclass is a quick 30-minute course taught by a Wishpond digital marketing expert. It includes 7 videos, 1 survey, 7 discussion forums, and 7 downloadable items.
Enrolling in this masterclass is as simple as creating a Wishpond account. The platform offers many other courses as well as access to user guides like “How to Create a Landing Page” or “Marketing Automation.”
11. Email Marketing Essentials (SkillShare)
SkillShare is always a great option when it comes to online courses, and searching for a great email marketing course is no exception. This course is not focused on an overview of email marketing, but rather, dives into writing effective emails.
If you already have your list growing and are now wondering what to write, then this course is a great way to learn the details of writing emails that make an impact.
This course is only 30 minutes long, so it’s a good addition to other courses that you may have taken on this subject matter already. This class is free but does not offer an email marketing certification, so again, it’s another course that works for professionals learning to grow and scale their own business.
In order to gain access, you do have to create a SkillShare account, but you don’t have to upgrade to get premium access. While you’re there on the platform, you can search for other free courses to uplevel your digital marketing skills.
12. Advanced Email Marketing Certification Training (SimpliLearn)
SimpliLearn is one of the top leaders in online boot camps and certifications. They offer courses, boot camps, certifications, and they even partner with world-renowned universities to offer postgraduate programs.
This course is ideal for you if you already know email marketing technology and platforms but are looking for advanced strategies to implement into your business.
With this course being $499, it is a bit of an investment, but its robust content, actionable steps, project assignments, exam, and certification is worth exploring to see if it’s right for you.
To receive the certification for this course you must complete 85% of the course, complete a simulation test with a passing score of 60%, and complete 3 projects.
One thing to know when you go check it out is that you are not able to purchase the course on their site. You are prompted to send in your contact information so that you can talk to a SimpliLearn expert.
13. Email List Building Blueprint Course (Aweber)
Aweber is a well-known email marketing software service, so when it comes to the topic of email marketing, their online courses are credible and reliable. This course in particular focuses on the first step of the email marketing funnel which is list building strategies.
Out of the email marketing courses on our list, this is the only one that concentrates on the list building aspect of email marketing. It will benefit you to add it to your list of courses to explore.
Whether you are building your own list or looking to get more information on list building for your clients as a digital marketing professional, learning these list building techniques is worth the 60 minutes of free course content.
Registering is simple with just inputting your name and email in exchange for the course content. Included in the course are 6 video lessons, worksheets, simple homework, lesson resources, and easily digestible education.
This course does not offer certification, but its free and simple registration process along with its unique material make the time investment well worth it.
14. Start Growing Your Own Email List Today (Udemy)
Created and instructed by Phil Ebiner, an entrepreneur and online course creator, Start Growing Your Email List Today is an email marketing course that will teach you how to build an email list and convert website traffic to dedicated subscribers.
This course is an excellent option for people who want to build a list from scratch or already have a list but want more subscribers. Phil focuses on teaching his students how to reach 1,000 email subscribers with his step-by-step formula, which is a reasonable and highly attainable goal for most people to reach.
The best part about Start Growing Your Own Email List Today is that Phil teaches you how to use more than one popular email service provider like MailChimp, MailPoet, and AWeber. You also get to learn how to use Microsoft Word, Quicktime, and Magic Action Box to create beautiful opt-in boxes and high-quality lead magnets.
15. The Best Email Marketing Course for Copywriting and Design (ClickMinded)
The ClickMinded Email Marketing Course is one of the more detailed online modules on the market today. With this course, you receive reliable strategies for email copywriting and design, email marketing training, and extensive frameworks that will help you massively increase sales.
ClickMinded breaks the course down into seven sections, which begin with the fundamentals of email marketing and end with learning about ideal tools and email optimization.
You receive strategies and walkthroughs on how to create world-class email campaigns and automated workflows, but by far, the greatest lesson is about email copywriting and design.
16. Email Marketing for E-Commerce: Tips and Tools to Increase Sales | Learn with Mailchimp (SkillShare)
Eager to take your email marketing to the next level, and start increasing sales? This tactical 25-minute class with Mailchimp’s Director of VIP Services, Ariana Hargrave, shares tools and tips you can put into action today to send better emails and achieve your business goals.
17. Email Marketing for Beginners (Skillshare)
One of the core aspects of digital marketing is a well-polished email funnel that generates leads and traffic to your business. So, if you’re looking for a step-by-step introduction to email marketing for beginners, this online free class is a great choice!
In this course, you will be taught by Phil Ebiner, a video-editor who has built several successful online businesses like VideoSchoolOnline.com. Phil has also been developing and publishing courses since 2012 which have been taken by more than one million students from around the globe.
Throughout each of the 9 lessons in this 1-hour online class, students are taught how to build an email marketing funnel, use popular email marketing tools, create lead magnets, integrate opt-in forms on their own websites, understand and segment their audience, build an email sequence, and tons more.
18. Email and Newsletter Marketing Foundations (LinkedIn Learning)
How you set up your email marketing campaign can either drive up the reputation of your business, or bring it crashing down to the ground. So if you’re eager to understand the dos and don’ts of a good email marketing campaign, get enrolled in this online email marketing course on LinkedIn Learning right away.
Megan Adams, a marketer, and expert social media strategist will be teaching you in this class. Megan has been running a full-time marketing business for the past 7 years which has given her real-world experience that she brings to the table.
In this condensed 45-minute beginner-level course, students will learn the key elements of email marketing, how to build, maintain and segment a contact list, how to build a proper strategy for a campaign, use analytics to optimize strategy, and so much more.
19. Email Marketing Master Class (Udemy)
Have you put in your best effort to build your email marketing campaign but failed to bring in any real customers? If so, this beginner Udemy course will get you on the right path so you can be more effective with your email campaigns.
For this course, you will be taught by instructors from the AWeber Academy. Founded in 1998, AWeber has helped more than 100,000 businesses and entrepreneurs build email marketing campaigns that win over customers and expand sales.
In this 4 ½ hours long class, students will learn how to grow an email list, write compelling emails, testing and improving the strategy, automating email series, and much more. At the end of each lesson, students also receive a handout and participate in a quiz to apply their learning.
This is a value-packed course because you will get a handout and quiz after every lesson to apply what you learn to your own website and business. At the end, you will also get a certificate of completion!
20. ConvertKit: The MailChimp Alternative (Udemy)
Rounding out the list is an excellent online email marketing course offering an alternative if you’ve like to switch from MailChimp: ConvertKit. Guiding you through intermediate-level skills, this is a great online course to take your email marketing to the next level.
Your instructor for this online course will be Vanessa Leota, an entrepreneur who is the founder of the Solopreneur Business Network. Vanessa has built Solopreneur to help budding entrepreneurs ramp up their business development by networking with people from all around the world.
In this 5 hours long online email marketing course, Vanessa will help students migrate over to ConvertKit, an email marketing tool that works as an excellent alternative for MailChimp. Students are taken step-by-step through the processes of migration and setup, creating forms, using email templates, sending messages, automating, and much more.
Email really is one of the best ways to connect and build relationships with your current and potential customers. It’s a platform that you own and isn’t dictated by algorithms or other social media rules.
Having a strategy to build your list, increasing your open rates with great subject lines, and engaging your audience with thoughtful and valuable email content are all crucial pieces to the email marketing puzzle.
As we’ve said before, online courses are the fastest way to increase your knowledge in the digital space.
Learning more about email marketing is no exception. In this list of the best email marketing courses and certifications, you are sure to find the one (or more) that is the perfect fit for your needs.